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BrightDoor
Build my site

The intelligence you deserve

Your brand online in 1 hour.

Intelligence that helps you run your business. It builds your site and writes your marketing. You approve everything.
Build my site $149 a month · see pricing
Two sample BrightDoor sites: a realtor in Tucson on desktop, a loan officer in Phoenix on a phone.
I'm a realtor

A fast site with your name, your brokerage, and drafts you approve. Live MLS search is not included.

Just meMy office
Open Maya Chen's live site
I'm a lender

Your NMLS on the page, programs in plain language, ads you approve before they run. Not a loan application system.

Just meMy office
Open Andre Walsh's live site
Home services

HVAC, plumbing, and electrical. Your license on every page, your reviews with credit, and a call button on every phone.

Just meMy office
See a live example

On every BrightDoor site

  • A private preview in about a minute
  • License or NMLS on every page
  • Equal Housing line in every footer
  • Nothing posts without your approval
  • Rate and fair housing wording flagged
  • Your leads are never sold

Why BrightDoor

Intelligent from day one. Priced to scale with you.

Legacy platforms are bolting intelligence onto old software and old pricing. We started with it, so we move faster and charge a fraction of what they do.

Intelligence-first

Intelligence in every feature, from the first day.

Intelligence isn't an add-on here. It's how BrightDoor was built. Incumbents have to retrofit it into products and pricing designed years ago. We didn't, which is why we ship faster and can offer it for a fraction of the cost.

Already doing it for you

  • Builds your site from your links and a photo
  • Drafts your posts and emails every week, for your approval
  • Flags risky rate and fair-housing wording before you see Approve
  • Answers site visitors with answers you approved

Priced to scale

A very low price that grows with you.

Aggressively priced so intelligent tools fit every agent, loan officer, and local business, not only the big teams. No big up-front fees.

  1. SetupFree
  2. You$149a month
  3. Each person you add$79a month
  4. BrokeragesLess per agentas you grow

Legacy platforms

BrightDoor

  • Legacy: Big setup fees and long installsBrightDoor: Free setup, live in about an hour
  • Legacy: Intelligence bolted onto old softwareBrightDoor: Intelligence built into every feature from day one
  • Legacy: Pricing built for the old wayBrightDoor: A low monthly price that scales with you
  • Legacy: Big releases once or twice a yearBrightDoor: New features every few weeks

See what we're building next

How it works

Three steps. Then it keeps working.

No life story, no seven-step wizard. We read what is already on your pages. License numbers and billing wait until you are ready to publish.

  1. Step 1: Paste your links and a photo

    Your current site, Instagram, or LinkedIn. Any of them can be blank. Add a headshot and your logo if you have one.

  2. Step 2: Tap Build my site

    BrightDoor reads your pages and fills the template with your name, your city, and your colors. A private preview in about a minute.

  3. Step 3: Preview, then publish

    See it on a phone and a desktop. Fix anything with one tap. Add your license, and it goes live when you say so.

Build my site

Next you see your preview. Paying comes later, right before you go live.

Built into every site

Sites that do things, not just sit there.

Calculators, reviews, listings, quizzes, bookings, and more. Each one is a block you turn on in the editor, in your colors, on every phone.

  • Lenders

    Payment calculator

    Visitors type the price and their own rate. Try it.

    %

    $45,000 down, 30 years$2,559.88

  • Everyone

    Real reviews

    Clients review you from a link. You approve what shows.

    “Maya found us a house in Sam Hughes in two weekends.”

    Jordan P.

    “Straight answers on price, every time.”

    The Alvarez family

  • Realtors

    Featured homes

    The hero turns through your listings, from your MLS feed.

    $685,000

    2410 E Camino Real, Tucson

    4 beds · 3 baths · 2,410 sq ft

    New listing

  • Realtors

    What is my home worth?

    Sellers ask for a real range from you, not an algorithm.

    1834 N Campbell Ave

    3 beds · 2 baths

    Get my range

  • Lenders

    Rent or buy

    Their rent next to the cost of owning. They type every number.

    Rent today$2,150

    Owning, monthly$2,640

  • Realtors

    Neighborhood guides

    A page for every area you work, with what locals care about.

    Catalina Foothills

    • Trailheads 5 minutes away
    • Quiet streets, big lots
    • Homes from the $600s

  • Everyone

    Spanish, built in

    Every page in Spanish too, with your compliance lines reviewed.

    English · Español

    Encuentre su próxima casa

    Llame al (520) 555-0142

  • Realtors

    Open houses

    Times from your MLS, on the home and on the calendar.

    Sat14Open house11 AM to 2 PM

  • Realtors

    Listing search

    Brokerages search their own MLS feed, on every agent's site too.

    Tucson, 3+ beds

    Luxury 26New 9Price cut 9Open 10

  • Realtors

    Agent directory

    Every agent, with their own site. Filter by office or language.

    40 agents · 5 offices

  • Everyone

    A short quiz

    A few taps tell you what they need before you call.

    What are you planning?

    Buying my first home

    Selling and moving up

    Just looking

  • Home services

    Before and after

    Drag across your own job photos.

    ⇆BeforeAfter

  • Home services

    Financing estimate

    What a new system could cost a month, at the terms you set.

    New AC system

    $9,800

    About $204 a month for 60 months

  • Everyone

    Book online

    Your booking link as the main button, when you have one.

    Pick a time

    9:0010:301:002:304:005:30

  • Home services

    Service area

    The towns you cover, each with its own page.

    MesaGilbertChandlerQueen Creek

  • Realtors

    Home at a glance

    Beds, baths, and what stands out, on every listing page.

    What stands out

    Heated pool

    Owned solar

    Mountain views

Every calculator asks the visitor for their own numbers. Nothing on your site quotes a rate.

What you get

The back office behind a good site.

Real screens from BrightDoor. All of this comes with Base at $149 a month.

  • Your site

    A site that looks like you, in minutes.

    Your name, your photo, your colors, and a page for each area or loan program. Fast on a phone, light and dark, and yours to edit.

  • Compliance

    Your license or NMLS on every page.

    From your profile, never from a model. Publish stays off until it is in.

  • Leads

    Every lead in one inbox.

    Messages from your site land in one place with the page they were on, and in your email. Export any time.

  • Marketing

    Drafts you approve. Nothing posts on its own.

    Posts for Instagram, Facebook, email, and your blog every Monday. Risky wording is flagged before you ever see Approve.

  • Stats

    One simple graph.

    Visits and the people who asked to talk. A plain speed grade, not a wall of numbers.

  • Email

    Email on your own domain.

    Step-by-step records for Google or Microsoft, with a Check button. Or a BrightDoor person sits with you.

  • Reviews

    Client reviews you approve.

    Send a request link. Your client writes it in their own words. You decide what shows.

Also in every plan

  • A site assistant with answers you approved
  • Payment, compare, and affordability calculators
  • Maps on your contact and area pages
  • Social links on every page
  • Branded link previews for texts
  • QR codes for signs and cards
  • Clean pages for AI search and ChatGPT
  • Office plans with a page per person

The site assistant

Answers questions at 11 PM. Never makes one up.

A small helper on your site that only says what you approved, and hands you everything else as a lead.

  • Only your approved answersIt picks from answers you wrote and approved. It never makes one up.
  • Never quotes a rateRates, payments, and approvals go to you as a message. Fair housing wording is checked too.
  • Every chat can be a leadWhen it cannot answer, it asks for a name and a number and puts the lead in your inbox.
  • Learns from what people askQuestions it could not answer show up for you, so you can write the answer once.
Maya Chen, REALTOR®Usually replies within the hour

  1. Hi. I can answer a few common questions for Maya, or pass a note along.

  2. Do you work in Oro Valley?

  3. Yes. Maya helps buyers and sellers in Oro Valley, Marana, and the Catalina Foothills.

    From Maya's approved answers

  4. What rate could I get on a $500k house?

  5. I can have them reach you.

    Rate question, passed to Maya

  6. Dana Ortiz

    (520) 555-0188

    Send to Maya

  7. Thanks, Dana. Maya will be in touch.

New lead from the site assistantDana Ortiz asked about rates on a $500k home. In your inbox and your email.

Compliance first

The license line is part of the template, not a thing you remember.

  • License and NMLS on every page.

    Your license, brokerage, and broker of record. For lenders, your NMLS and your company NMLS. Publish stays off until they are in.

  • Flagged rate language never ships.

    If generated copy states a rate, a payment, or a down payment, it cannot be approved, copied, or exported until that text is gone.

  • Fair housing checks on every draft.

    Wording that steers by neighborhood or family status is flagged before you see an approve button.

  • Only real words from real clients.

    Reviews are written by your clients and shown only after you approve them. We never invent or edit one.

BrightDoor is not legal advice. You are responsible for your ads and your licenses.

Realtor, lender, or home services

Solo or an office.

Same app, same price. The template, the license lines, and the checks change with your trade.

For realtors

A fast site with your name, your brokerage, and drafts you approve. Live MLS search is not included.

  • A page for each neighborhood you work
  • Brokerage and broker of record in the footer
  • Office brand locks for every agent page
BrightDoor for realtorsOpen Maya Chen's live site

For loan officers

Your NMLS on the page, programs in plain language, ads you approve before they run. Not a loan application system.

  • A page for each loan program you offer
  • NMLS and company NMLS on every page
  • Payment calculator with the disclaimer attached
BrightDoor for loan officersOpen Andre Walsh's live site

For home services

HVAC, plumbing, and electrical. Your license on every page, your reviews with credit, and a call button on every phone.

  • A page for each town you cover
  • Google and Yelp reviews, shown with credit
  • Starting prices, with the terms beside the offer
BrightDoor for home servicesSee a live example

Hosting and safety

We watch your site. Your visitors stay safe.

The quiet work is done for you, on every BrightDoor site.

See live status

  • Watched every five minutes.

    We open your site from outside, like a visitor. If it stops loading, we email you and look into it.

  • Safe link.

    Every page opens with the lock in the browser. On your own domain too. We renew it for you.

  • Blocked floods.

    If someone floods your site with fake traffic, it gets blocked. You don't pay extra.

  • Fast everywhere.

    Your site loads from a server near each visitor.

  • Checked every day.

    We check your speed and your search listing every day. If a photo slows you down, we tell you.

  • Your visitors, not our product.

    We don't store visitor IP addresses. We don't set tracking cookies. Bots don't count.

  • Your leads are yours.

    Export them any time. Delete them any time. We never sell them.

  • License first.

    Your site can't go live without your license line.

Pricing

Less than a website that just sits there.

Setup is free. $149 a month for one person. White glove is $999 once.

Full pricing and office calculator
  • Setup is free

    The plan

    $149a month, for one person

    Your site, your leads, and the marketing that keeps working. Setup is free.

    • Stats, assistant, and email help
    • 12 drafts and 15 images a month
    • Your BrightDoor link, plus a domain you own

    One plan. Add people or add-ons when you need them.

  • Extra person

    $79a month each

    Each agent or loan officer you add. Less than the plan.

    • Their own profile and license
    • The same office site
    • Not a second plan

    The first person is the plan. Everyone after that is this.

  • Ads

    $99a month more

    Ad sets for Google, Facebook, and Instagram that you approve before they run.

    • More drafts, images, and clips
    • One per office, not per person
    • A rate in an ad blocks export

    White glove setup is $999 once.

An office of 10 agents pays $149 for the broker plus 10 × $79 = $939 a month. White glove is $999 once. Referrals earn account credit, never cash.

Honest about the edges

What BrightDoor does not do.

If one of these is a must, a specialist fits you better. See how we compare.

  • No IDX or MLS search yet

    Paste links to your listings for now. Search for every agent is the first stop on our roadmap.

  • No rate tables

    We do not publish rates, and generated text that states one is stopped.

  • No silent posting

    Every draft and every ad waits for your approval.

  • No text messages yet

    BrightDoor does not send SMS to your leads today. Texting is on our roadmap.

  • No cash for referrals

    Referrals earn account credit, never cash.

Questions

Straight answers.

Anything else, write to us from your preview. A person answers.

How fast is it, really?

You see a private preview of your site in about a minute. Most people publish within an hour, once the license and contact details are in. Your own domain can take an hour or so, because your domain host has to update.

What do I need to start?

A link to your current site, Instagram, or LinkedIn, and one photo. Your license or NMLS number can wait until you publish.

Where do my leads go?

Every message from your site lands in your BrightDoor inbox with the page it came from, and in your email. Export them any time.

What if I work under a broker?

Your footer names your brokerage and broker of record either way. If your office already uses BrightDoor, we offer to join it instead of starting a new site.

Will you post for me?

No. BrightDoor writes drafts and ad sets. You approve each one, then copy or download it. We never post silently.

Do you sell domains or mailboxes?

No. You keep the domain you own and pay Google or Microsoft for mail. We show you the exact records, or sit with you while you add them.

Is this legal advice?

No. BrightDoor puts the license lines and disclaimers on every page and flags risky wording in generated copy. You are still responsible for your ads and your licenses.

Can I cancel?

Yes, any time. Your leads are yours to export.

Your preview is free

See your site before you pay for anything.

Paste a link, add a photo, and look at it on your phone. It stays private until you publish.

Build my site See a live example

Setup is free, then $149 a month.