BrightDoor vs Placester
Agents and teams whose first requirement is MLS search on their own site.
What Placester is strong at
Real estate websites with IDX search, a light CRM, and automated content.
IDX. If a buyer must search the MLS on your site, that is the reason people pick them.
What BrightDoor does instead
A fast branded site with your name, your brokerage, and weekly drafts you approve. Listing links you paste stand in for search.
License and NMLS lines on every page, and drafts and ads you approve before anything goes out.
What BrightDoor does not do
- BrightDoor has no MLS search for one agent. It comes with the broker plan.
- No MLS search on the regular plan. Brokerages get it with the broker plan.
- No rate tables and no loan application (1003).
Price
- Placester
- Published roundups disagree, so we are not printing a number.
- BrightDoor
- $149 a month. Setup is free. Ads are $99 a month. White glove is $999 once.
Last checked September 24, 2026.
Who switches
An agent who paid for IDX and never looked at it again. They want a site that looks like them and a draft every Monday.
Questions
Does BrightDoor have IDX like Placester?
Not for one agent. MLS search comes with the broker plan, from the brokerage's own MLS feed. On the regular plan you can paste links to your listings.
Who should stay on Placester?
An agent whose only must-have is search-the-MLS on their own domain.
What does BrightDoor cost?
$149 a month. Setup is free. Ads are $99 a month. White glove is $999 once.