For brokerages
Move your whole brokerage. Every agent keeps their address.
Send us your website. We rebuild it here, with every agent’s site, in minutes. We copy everything over for free, and it costs about $10 an agent.
Why brokerages switch
Almost instant
Send us your website. A preview of your whole site, with every agent on it, is ready in minutes. You switch on the day you pick.
We copy everything over
Your menu, colors, offices, communities, pages, and every agent's site at the address on their business cards. Free, however big you are.
Way cheaper
About $10 an agent for a 700-agent brokerage, everything included. No setup fee and nothing to pay for the move.
Intelligence built in
It reads your old site to rebuild it, drafts your marketing every week, answers visitors from answers you approved, and checks every sentence before it goes live.
What comes over
Everything a visitor sees on your site today. Photos move into our storage, so nothing depends on your old site staying up.
Listings are the one thing we never copy. They come from your MLS feed, the way your MLS requires.
- Your menu, down to the dropdowns
- Your colors, fonts, and logo
- Every office, with address and phone
- Every community page
- Every agent: name, title, office, photo, bio, and license
- Every agent's site, at the same address
- Your content pages, at the same addresses
- Your franchise and brokerage lines, on every page
Intelligence built in
It does the work, and people stay in charge of what goes out.
- Rebuilds your site by reading it
- Point it at your website. It finds your roster, offices, communities, and pages, and says plainly what it could not find.
- Drafts your marketing every week
- Posts for Instagram and Facebook, emails, and blog drafts. Nothing goes out until someone approves it.
- Answers visitors, carefully
- The site assistant answers from answers you approved, and a lead from an agent's site goes to that agent.
- Checks before anything goes live
- Every draft and answer is checked for fair housing words first.
- Readable by AI search
- Every site publishes an llms.txt, so AI tools can read and cite you correctly.
The brokerage stays in control
You decide what agents change
Agents run their own sites, send changes for approval, or the brokerage runs every site. Pick one; change it any time.
Managers approve for their offices
Office managers see and approve changes for their own offices only.
Your roster stays current
It syncs from your MLS, Okta, or Microsoft Entra. Someone who leaves loses their access and their site the same day.
Your MLS, your listings
Search on your site and every agent's comes from your own MLS feed, with your MLS's disclaimer. An agent's own listings come first on their site.
One price for the whole brokerage
A 700-agent brokerage pays $7,299 a month, about $10 an agent. Compare that with what you pay now.
25–99 agents
$15 an agent /mo
plus $799 a month for the brokerage
100–499 agents
$9 an agent /mo
plus $1,399 a month for the brokerage
500 agents or more
$7 an agent /mo
plus $2,399 a month for the brokerage
The broker plan starts at 25 agents. You pay for an agent only while their site is published, with a minimum of half the roster.
Your brokerage site and agent sites together. It stays on this page.
On BrightDoor
$7,299 /mo
About $10 an agent, everything included. $2,399 for the brokerage, and $7 for each of 700 agents.
Add what you pay today to see the difference over a year.
Moving your old site over is free. No setup fee.
How the switch works
- 1
Send us your website
We read it at the pace your site allows and build a private preview, usually within minutes.
- 2
Look at it with your team
Open your site and any agent's, on a phone, next to what you have today.
- 3
Connect your MLS and domain
We set up your listing feed and your agents' addresses with you. Your old site stays up.
- 4
Switch on the day you pick
Every agent's address keeps working. Nothing they have printed stops working.
Questions brokers ask
Smaller office? See pricing.
Do our agents' addresses change?
No. Every agent keeps the address they have today, the one on their cards and signs. Your main address stays too.
What does the move cost?
Nothing. We copy your site and every agent's site over for free, however many agents you have.
Do our agents have to do anything?
No. Their photo, bio, and title come over. Whether they can sign in and edit is up to you.
Where do listings come from?
From your own MLS feed, refreshed through the day, with your MLS's rules and disclaimer. We never copy listings from another website.
We are part of a franchise with brand rules.
Your colors, fonts, and franchise lines come over as they are, and your franchise can review the site before anything goes live.
We are under contract with our current provider.
We can have everything ready and switch the day your contract ends. The preview costs nothing.
How is it billed?
One monthly price for the brokerage, set by the size of your roster, from 25 agents. You pay for an agent only while their site is published, with a minimum of half the roster. Pay yearly for 10% off.
We have fewer than 25 agents.
The regular plan fits you better. See the pricing page.
See your brokerage rebuilt
Send us your website. We start reading it the moment you do. The preview is free, and so is the move.