Pricing
One plan. Add what you need.
Setup is free. The plan is $149 a month for one person. Each extra person is $79 a month. Ads and white glove are add-ons.
The plan
One price$149 /mo
for one person. Setup is free.
Each extra person is $79 a month. That is less than the plan.
- Your site on a BrightDoor link, plus any domain you already own
- Leads inbox with CSV export
- 12 drafts a month for Instagram, Facebook, email, and blog
- 15 images a month
- Visits, leads, and a plain speed grade
- Email setup help for Google or Microsoft
- Site assistant, up to 200 answers a month
- Payment, compare, and affordability calculators
- llms.txt and a ChatGPT or Grok connection
- $8 of AI credit each month
Ads
$99 /mo
add-on, one per office
Ads you approve before they run. This add-on replaces the plan limits with these. It does not stack on top of them.
- 4 ad sets a month for Google, Facebook, and Instagram
- 40 drafts a month
- 60 images a month
- 8 short clips a month
- $35 of AI credit each month, total
- Extra ad set $29 each
You pay Google or Meta directly for ad spend.
Listings Pro, for real estate agents
The plan includes MLS search from your broker’s feed and boards for 10 active clients. Listings Pro adds boards for every client, search that understands whole sentences, and listings on our own MLS license, so you can go live without broker paperwork where we hold one. It is included on the broker plan.
$59 /mo
White glove is $999 once. We move your old site over and finish your domain and email with you. Doing it yourself does not change the monthly plan.
What your office pays
The first person is the plan. Every other agent or loan officer is $79 a month. Ads is once for the office.
The broker is the Base seat. Each other person is a team seat.
11 people on the office site
$939 /mo
$149 + 10 × $79 = $939 a month, about $85.36 a head.
- Base
- $149/mo
- 10 team seats
- $790/mo
- Year one, all in
- $11,268
Setup is free. The first person is $149 a month. Each extra person is $79 a month. White glove is $999 once.
For brokerages
The broker plan
One price for the whole brokerage, set by the size of your roster. You pay for an agent only while their site is published, with a minimum of half the roster.
- Your brokerage site, and a site for every agent at their own subdomain
- MLS search from your own MLS feeds, on your site and every agent's
- You choose what agents can change, and managers approve edits for their offices
- Your roster stays current from your MLS, Okta, or Microsoft Entra
- We move your old site over for free, keeping every agent's address
Every price is per month.
| Roster | Brokerage | Each agent |
|---|---|---|
| 25–99 agents | $799 | $15 |
| 100–499 agents | $1,399 | $9 |
| 500 agents or more | $2,399 | $7 |
A brokerage of 700 agents pays $7,299 a month, about $10 an agent. Pay yearly for 10% off. Listings come from your own MLS feed, so your MLS’s rules and disclaimers apply.
Included in Base
Hosting and safety come with it.
We watch your site. Your visitors stay safe. Here is what is true on every BrightDoor site today.
Included in Base. Nothing to turn on.
Watched every five minutes.
We open your site from outside, like a visitor. If it stops loading, we email you and look into it.
Safe link.
Every page opens with the lock in the browser. On your own domain too. We renew it for you.
Blocked floods.
If someone floods your site with fake traffic, it gets blocked. You don't pay extra.
Fast everywhere.
Your site loads from a server near each visitor.
Checked every day.
We check your speed and your search listing every day. If a photo slows you down, we tell you.
Your visitors, not our product.
We don't store visitor IP addresses. We don't set tracking cookies. Bots don't count.
Your leads are yours.
Export them any time. Delete them any time. We never sell them.
License first.
Your site can't go live without your license line.
The fine print, in plain words
- Annual
- Pay once a year: 12 months of your bill with 10% off. That covers the plan, extra people, and Ads.
- AI credit
- The plan includes $8 of AI cost each month. Ads includes $35 total, not both. Most people never use it up.
- Past the credit
- Only if you turn it on: we bill the actual cost × 1.5, rounded up to the cent. The cap starts at $50 a month, and generation stops at the cap.
- Referrals
- Share your code. They get 15% off Base for 3 months. You get $40 of BrightDoor credit after their first paid invoice. Credit, never cash.
- Domains and email
- We move your domain for you, or get you a new one. A .com is $20 a year. Other endings, like .co or .net, are usually $30 a year. We show the exact price before you pick. Privacy is included. For email on your name, we walk you through Google Workspace or Microsoft 365. Keeping yours where they are works too.
- Late payment
- Your site stays up for 7 days while you update your card. After that it shows a holding page until you pay and publish again.
- Your leads
- They are yours. Export them as a CSV any time. BrightDoor never sells or shares them.
Next to the specialists
Specialist platforms often start at a few hundred a month and up, and add IDX, a CRM, or funnels. BrightDoor does less, on purpose, and costs less to get a branded site and approved ads live.
Is setup free?
Yes. The plan is $149 a month. White glove, where we move everything and finish setup, is $999 once.
Do I pay per person for Ads?
No. Ads is one $99 a month for the office.
What does Listings Pro add?
Boards for every client instead of 10, search that understands whole sentences, and listings on our own MLS license. $59 a month for the office, and included on the broker plan.
What counts as a team seat?
Every person with a profile on the office site besides the broker. $79 a month each. An unpaid extra profile cannot be published.
Is the price different for lenders?
No. Realtors and lenders pay the same.