BrightDoor vs LeadPops
Mortgage teams buying lead funnels and speed-to-lead tools.
What LeadPops is strong at
Mortgage lead funnels with compliance, speed-to-lead, CRM hooks, and co-marketing with realtors.
Funnels and speed-to-lead for lenders who already buy traffic.
What BrightDoor does instead
Your own site with your NMLS on every page, program pages in plain language, and ads you approve before they run.
License and NMLS lines on every page, and drafts and ads you approve before anything goes out.
What BrightDoor does not do
- BrightDoor is not a loan application system and does not pull credit.
- No MLS search on the regular plan. Brokerages get it with the broker plan.
- No rate tables and no loan application (1003).
Price
- LeadPops
- They don't publish a simple public price.
- BrightDoor
- $149 a month. Setup is free. Ads are $99 a month. White glove is $999 once.
Last checked September 24, 2026.
Who switches
A loan officer who wants a site they own before they pay for funnels. The lead is born on their page.
Questions
Does BrightDoor have funnels like LeadPops?
No. BrightDoor has program pages and a contact form. It is not a funnel builder.
Will my NMLS be on the site?
Yes. Your NMLS and your company NMLS are in the footer of every page.
What does BrightDoor cost?
$149 a month. Setup is free. Ads are $99 a month. White glove is $999 once.