BrightDoor vs BoomTown
Teams that buy lead programs bundled with the website.
What BoomTown is strong at
A team platform with IDX sites, CRM, and paid lead generation.
Lead programs bundled with the site.
What BrightDoor does instead
Your lead is a message on a site you own. BrightDoor never sells it to anyone else.
License and NMLS lines on every page, and drafts and ads you approve before anything goes out.
What BrightDoor does not do
- BrightDoor does not sell leads and does not buy traffic for you.
- No MLS search on the regular plan. Brokerages get it with the broker plan.
- No rate tables and no loan application (1003).
Price
- BoomTown
- They don't publish a simple public price.
- BrightDoor
- $149 a month. Setup is free. Ads are $99 a month. White glove is $999 once.
Last checked September 24, 2026.
Who switches
A team that wants to own its site and its leads instead of renting both.
Questions
Does BrightDoor sell me leads?
No. BrightDoor does not buy or sell leads. People who message you are yours.
Can I run ads?
Promote drafts ads you approve and export. You pay Google or Meta for the spend.
What does BrightDoor cost?
$149 a month. Setup is free. Ads are $99 a month.