BrightDoor vs Follow Up Boss

Teams that already work their leads in a CRM.

What Follow Up Boss is strong at

A real estate CRM for follow-up after a lead exists.

Follow-up, reminders, and team lead management.

BrightDoor does not replace it. BrightDoor is the site the lead comes from. A later webhook can send leads there.

License and NMLS lines on every page, and drafts and ads you approve before anything goes out.

BrightDoor is a website and marketing platform first, with CRM features on the way.
No MLS search on the regular plan. Brokerages get it with the broker plan.
No rate tables and no loan application (1003).

Follow Up Boss: Follow Up Boss is a CRM, not a website, so we are not comparing prices.
BrightDoor: $149 a month. Setup is free. Ads are $99 a month. White glove is $999 once.

Last checked September 24, 2026.

This is not a switch. A team keeps Follow Up Boss and uses BrightDoor for the site and the drafts.

Does BrightDoor replace Follow Up Boss?

Not today. BrightDoor is your site, your leads inbox, and marketing you approve. CRM features are on the way.

Can BrightDoor send leads to my CRM?

You can export leads as a CSV today. Direct sync is planned.

What does BrightDoor cost?

$149 a month. Setup is free.