BrightDoor vs Luxury Presence
Established and luxury agents, teams, and brokerages who want one company to design the site and run the marketing.
What Luxury Presence is strong at
Custom-designed websites with MLS search, an AI CRM that ranks who to contact each day, and managed social, SEO, and Google and Meta ads.
Design people notice, and an AI CRM that drafts texts, emails, and call prompts from website visits and contact data.
What BrightDoor does instead
Pick from 194 designs with your brand and publish the same day. Month to month, and setup is free.
License and NMLS lines on every page, and drafts and ads you approve before anything goes out.
Feature by feature
What each one does today, from their public pages and reviews. Nothing here is on a roadmap.
| BrightDoor | Luxury Presence | |
|---|---|---|
| Website design | Yes. 194 designs with your brand, live the same day. | Yes. Custom design by their team, built before launch. |
| MLS home search | In part. On the broker plan, from the brokerage's own feed. | Yes. Home search with saved searches and alerts. |
| CRM | In part. A leads inbox: new, contacted, won. No contacts, tasks, or scoring. | Yes. AI CRM that enriches contacts and ranks who to reach each day. |
| Follow-up with leads | No. You get every lead by email and reply yourself. | Yes. Drafts texts and emails each morning. You approve before they send. |
| Texting | No. Not yet. | Yes. AI text follow-up on the Scale and All In plans. |
| Email newsletters | No. A weekly email draft you copy. BrightDoor does not send it. | Yes. Email campaigns and drips. |
| Social posts | Yes. Weekly drafts you approve, posted to Facebook, Instagram, Google, and LinkedIn. | Yes. Posts and Reels, sent to you for approval. |
| Google and Meta ads | Yes. Ads you approve, $99 a month. You pay Google or Meta for the spend. | Yes. Managed by their team on higher plans. |
| SEO and blog | In part. Area pages, structured data, and blog drafts you approve. | Yes. An ongoing SEO and AI-search program, with posts written for you. |
| Home value | In part. A home value page with an estimated range from nearby sales. | Yes. Homeowner updates with value, equity, and local market activity. |
| CMA and presentations | No. Not yet. | Yes. CMAs and listing presentations. |
| Mobile app | No. The dashboard works in your phone's browser. | In part. A branded app on the top plan. |
| No contract, free setup | Yes. Month to month. Setup is free. | No. 12-month agreement and a one-time setup fee. |
What BrightDoor does not do
- BrightDoor has no CRM for your whole database yet, and does not text or email your leads for you.
- No MLS search on the regular plan. Brokerages get it with the broker plan.
- No rate tables and no loan application (1003).
Price
- Luxury Presence
- Quote only, with a one-time setup fee and a 12-month agreement. Roundups disagree on the numbers, so we are not printing them.
- BrightDoor
- $149 a month. Setup is free. Ads are $99 a month. White glove is $999 once.
Last checked September 28, 2026.
Who switches
An agent who does not want a year-long contract and a setup fee to get a site that looks expensive, and who would rather approve their own posts and ads.
Questions
Is BrightDoor a cheaper Luxury Presence?
It is cheaper and it does less. BrightDoor is $149 a month with free setup and no contract. Luxury Presence adds a full AI CRM, text follow-up, and a team that manages your marketing.
Does BrightDoor have an AI CRM like Luxury Presence?
No. BrightDoor keeps every lead from your site in one inbox and marks it new, contacted, or won. It does not score contacts or draft follow-up texts.
Can BrightDoor look luxury?
Yes. There are dark, image-led designs for luxury brands, and the broker plan adds a luxury listings collection from your MLS feed.
Is there a contract?
No. BrightDoor is month to month. Annual is 12 months paid once a year with 10% off.