BrightDoor vs Sierra Interactive
Brokerages and larger teams comparing full lead platforms.
What Sierra Interactive is strong at
An IDX website, CRM, and lead routing platform for teams.
A full team stack: IDX, lead routing, and follow-up.
What BrightDoor does instead
The public brand, the drafts, and an approval queue. Your office brand locks so every agent page matches.
License and NMLS lines on every page, and drafts and ads you approve before anything goes out.
What BrightDoor does not do
- BrightDoor does not route leads between agents, and has MLS search only on the broker plan.
- No MLS search on the regular plan. Brokerages get it with the broker plan.
- No rate tables and no loan application (1003).
Price
- Sierra Interactive
- Published roundups disagree, so we are not printing a number.
- BrightDoor
- $149 a month. Setup is free. Ads are $99 a month. White glove is $999 once.
Last checked September 24, 2026.
Who switches
A small office that bought a big platform and uses the website part. They want the site without the rest of the bill.
Questions
Does BrightDoor do lead routing?
No. Messages go to the site owner. BrightDoor does not assign leads between agents.
Can an office lock its brand?
Yes. On an office site, agents can edit their own profile but not the logo or colors.
What does an office of 10 agents pay?
$149 for the broker plus 10 × $79, which is $939 a month.